The PULA deal is crucial for IFC as it addresses the significant challenge of low agricultural insurance penetration across Africa, essential for food security. Limited field presence of insurers impede accurate risk assessment. PULA's operations and expansion plans offer a broad coverage, particularly benefiting small-holder farmers who are underserved by existing insurance arrangements. By training local agents and automating processes, PULA enhances operational scalability, vital for reaching more farmers effectively and building their trust.

This aligns with the Finance Investement Group (FIG) strategic goal of supporting food security and diversifying investments in the region. The deal exemplifies Advisory Services leading to impactful investments, with GIIF's early support proving instrumental in PULA's growth and credibility, ultimately strengthening IFC's position as a valuable partner.

We are preparing a detailed blog, along with some very insightful interviews, to narrate the evolution of PULA since its foundation and its collaboration and work with GIIF. Stay tuned for more updates!