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The industrial zone in Aït Melloul was selected as a pilot zone due to its historical exposure to flash floods which have caused significant financial losses. It lies in the Souss Massa region, 20km from the port of Agadir. This industrial zone is managed by the local government in close cooperation with the business association Association des Investisseurs de la ZI d’Aït Melloul (ADIZIA) and hosts approximately 300 enterprises, most of which are SMEs operating in the food processing industry. Overall, 25,000 employees depend directly or indirectly on business in this industrial zone. The