In the last decade, some insurance associations (IAs) have expanded beyond their traditional core functions to develop insurance consumer education (ICE) programmes. Based on a review of the experiences of IAs in five countries, namely Brazil, Colombia, Kenya, Mexico and South Africa, Microinsurance Paper #31 discusses the steps that should be taken during the preparation of an ICE. These include assigning responsibility internally, defining funding mechanisms, setting clear goals, defining the programme target and identifying partnership opportunities. It goes on to summarize key lessons for

This report explores evidence and insights from five case studies that have made significant recentprogress in addressing the challenge of insuring poor smallholder farmers and pastoralists in thedeveloping world. In India, national index insurance programmes have reached over 30 million farmersthrough a mandatory link with agricultural credit and strong government support. In East Africa (Kenya,Rwanda and Tanzania), the Agriculture and Climate Risk Enterprise (ACRE) has recently scaled to reachnearly 200,000 farmers, bundling index insurance with agricultural credit and farm inputs. ACRE

For Jeremiah Kithaka, farming maize on his three acre farmland is the primary source of livelihood enabling him to provide for his family of four. However, with changing rainfall patterns, delayed starts to the rainy seasons and longer and more frequent dry periods, Jeremiah has seen vast volatility in his income levels over the past few years.